Authentically Market your Small Business

In this hands-on workshop, we’ll be unearthing the magical marketing mix for your business. 

Reviewing where you are now, where you want to go, your business, the products/ services you offer, your goals, skills and the activities you love. We’ll be getting to know and understand your ideal customer, the who, the how, the what, and the why.

From here, we’ll take time to explore the ideal marketing activities from this uncovered sweet-spot between you both. Before taking a wander through your optimum customer journey. We’ll cover the pros and cons of each marketing activity, before adding a few additional items to your marketing tool-kit.

You’ll learn the different elements of the marketing mix, what best suits you and your ideal customers, as well as how to market your business in a way that feels authentic.

By the end of the workshop you’ll have the ideal marketing mix, that supports your business in flowing, growing and evolving to where you want it to be

Materials provided: Marketing workbook, Customer Journey, Trello Templates

About Michelle

Michelle has over 20+ years of international experience as a digital, event, sponsorship and traditional marketeer. Having worked in large to medium corporate companies, advertising as well as having her own small business on more than one occasion. Today she focusses on using marketing to support small businesses in reaching their goals. With the aspiration to demystifying marketing through a down-to-earth approach, actionable yet creative ideas, and a spinkle of magic.

There are 2 options for tickets:

Micro Business/Start Ups £70pp

Small Business  with 3 + employees £90pp

10% discount for Greenbrae Steading / Moray Business Women members.